Creative Director / Brand Storyteller / Visual Strategist

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With over 15 years of experience across fashion, branding, and visual storytelling, Nidhi Rajain is a multidisciplinary Creative Director known for crafting bold, culturally relevant fashion narratives across editorial, e-commerce, advertising, and celebrity styling. A design graduate from Delhi, her creative journey has been defined by a sharp visual instinct, intuitive storytelling, and a deep understanding of brand-building through style, identity, and emotion. Her inspiration comes from everywhere — the café-lined backstreets of Paris, the buzz of New York runways, the boardwalks of L.A. — each city adding layers to the visual language she’s built over the years.

She began her career at Tommy Hilfiger as a Fashion Consultant and went on to work with designers like Urvashi Kaur, before stepping into editorial with Grazia magazine and then into e-commerce at Koovs.com, where she helped shape the brand’s distinctive fashion voice. At Myntra, she took on the role of Creative Manager, leading end-to-end campaign development — from concept to art direction to styling — across digital films, ATL stills, web/app front creatives, private labels, and TVCs.

Her freelance work includes fashion and art direction for brands like Facebook, Instagram, Sleepyhead, Landmark group, Arvind Fashions, Aditya Birla Fashion, Kingfisher, HRX, Myntra, CultFit, Bosch, Melorra, and Redmi, along with editorial and celebrity styling for names like Hrithik Roshan, Ayushmann Khurrana, Abhay Deol, Aditi Rao Hydari, and more.

Post-freelance, Nidhi joined Zivame and later Blissclub as Creative Director — leading brand transformation through strategic storytelling, campaign design, and a refreshed visual identity, especially within the women’s innerwear and activewear space.

She currently heads creative at The Souled Store, where she merges fashion, fandom, and pop culture to craft a vibrant, youth-first brand language. From campaign vision to cross-platform storytelling, she continues to build brands that are bold, expressive, and culturally plugged-in.

Curious by nature and instinctively collaborative, Nidhi thrives at the intersection of concept, culture, and creative strategy

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Let’s connect — preferably over coffee and a shared Pinterest board.